Shop Astrology

For Shop Astrology, I took their existing branding—which consisted only of a logo and color palette—and transformed it into a comprehensive Shopify website capable of housing thousands of products. Recognizing that the brand not only sells products but also provides educational materials about the zodiac and produces video content, I focused on creating a user-friendly interface that elegantly showcased all these offerings. I developed additional branding elements, including imagery that highlights the products and conveys the brand's essence across various digital touchpoints, ensuring a cohesive and engaging experience for users. My client's tagline "Astrology, but make it cute" informed by decisions to create a sight that was light, airy, fun, and mystical.