The Fields Resort

For The Fields, I led a comprehensive rebranding project that captured the diverse offerings of their resort. I crafted a brand package with individual logos for each distinct part of the resort, including their luxurious glamping accommodations, the resort’s farm-to-table cuisine, their serene spa, and the overarching main brand. Each logo was designed to reflect the unique personality of these experiences while remaining cohesive under The Fields umbrella. Drawing from their existing brand elements, I created a modern and clean look that balances hospitality, luxury, and the adventurous spirit of camping. Additionally, I developed merchandise for their new store, using the updated branding across custom bandanas, water bottles, clothing, and more to ensure the brand's identity resonated in every detail.